Develops advertising displays for window or interior use and supervises and coordinates activities of workers engaged in laying out and assembling displays...

Develops advertising displays for window or interior use and supervises and coordinates activities of workers engaged in laying out and assembling displays: Consults with advertising and sales officials to ascertain type of merchandise to be featured and time and place for each display. Develops layout and selects theme, colors, and props to be used. Oversees requisitioning and construction of decorative props from such materials as wood, plastics, paper, and glass. Plans lighting arrangement and selects coloring medium. May design store fixtures. May prepare sketches or floor plans of proposed displays. May develop merchandise displays at special exhibits, such as trade shows.

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