Lifecycle Marketing Manager

Profile

,AnswerValue:u003cp dir=ltr\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eu003cbu003eLifecycle Marketing Manageru003c/bu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003cbru003eu003cbru003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eu003cbu003eJob Description:u003c/bu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003cbru003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eThe Lifecycle Marketing Manager will join the digital marketing team to manage the email marketing strategy for Landry’s Inc.u0026nbsp; This position will work with management to strategize email marketing across the diverse Landry’s brand portfolio, and reports to the Director of Omni Channel Marketing. Email marketing responsibilities include building, scheduling and optimizing branded email templates, marketing automation workflows, and location data extensions in Salesforce. This position will also analyze, optimize, and refine email marketing strategy to meet kpis related to conversion optimization and customer lifecycle marketing.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003cbru003eu003cbru003eu003cbru003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eu003cbu003eResponsibilities:u003c/bu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003culu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eResponsible for management of email marketing infrastructure, process development and best practices.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eManage program strategy and delivery of content to meet business objectives, obtain necessary approvals and drive results.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eManage and analyze CRM solutions (Salesforce) supporting email initiatives; segmenting and targeting audience to deliver relevant messages.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eResponsible for utilizing ESP platforms (Fishbowl, Salesforce) for email creation, scheduling, reporting and monitoring deliverability.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003ePartner with cross-functional stakeholders to develop strategies and provide feedback to execute email marketing campaigns, lifecycle emails, and retention/reactivation programs.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003ePartner with internal teams to provide the most efficient, effective, branded, and approved programs and materials while ensuring compliance and cohesive messaging.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eManage tracking, analytics, and reporting to measure email program performance and adjust campaigns to optimize results.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eReview email performance metrics, deliverability scores and performance KPIs.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eAnalyze channel performance to identify inefficiencies and improvement opportunities. Develop and execute recommendations, tests, and optimizations.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eCollaborate with digital marketing team members on various and flexible digital initiatives as needed. u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003c/ulu003eu003cbru003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eu003cbu003eRequirements:u003c/bu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003culu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eMinimum 5-7 years of marketing experience with 2 years focused on campaign management and email nurturingu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eBachelor’s Degree preferredu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eSalesforce experience preferredu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eExperience managing large scale, complex email programs and CRM/CDP tools u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eIn-depth knowledge of email best practices to increase deliverability, engagement, and conversionsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eKnowledge of customer journeys, lifecycle campaigns, and segmented communication strategiesu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eStay ahead of creative trends, best practices, and benchmarks in design and content strategy.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eExperience developing and executing A/B and Multivariate testingu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eBest practices and working knowledge of landing page optimization including HTML, CSS, and JavaScriptu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eWorking knowledge of MS Office Suite, including Excel, Word, PowerPointu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eStrong organizational skills, detailed oriented and project management abilityu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eSuperior analytical and reporting skills. Must be able to draw conclusions and make recommendations from data sets.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eExcellent written and verbal communication skillsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eMust be a self-starter with the ability to build strong working relationships across different teams; must employ a professional, team-oriented work approach u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eFlexible and adaptable to a rapidly changing, fast-paced business environmentu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003c/ulu003eu003cbru003eu003cbru003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eu003cbu003eAdditionally Preferred Qualifications:u003c/bu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003culu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eUnbounce experience a plusu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eGoogle Analytics or Google Ads experience/certifications a plusu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:11pt\u003eu003cspan style=line-height:107%\u003eu003cspan style=font-family:Calibri,sans-serif\u003eGoogle Tag Manager experience a plusu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003c/ulu003eu003cbru003e#LI-EG1,

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