Marketing Programs Manager

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Marketing Programs Manager
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Minneapolis, Minnesota
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Marketing Programs Manager
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Details
Posted:
01-Mar-22
Location:
Minneapolis, Minnesota
Type:
Full Time
Salary:
Open
Internal Number:
13501051
Develop and implement marketing strategies, programs and projects to support business development through B2B and alliance marketing programs. Focus on objectives that drive client acquisition in the affluent market space, client retention and satisfaction, revenue and profitability, and scalable initiatives. Work with internal business partners to vet strategy, analyze economic considerations, develop marketing forecasts, estimate costs and manage program/project budgets. Plan for the effective strategy, development and implementation of longer-term marketing projects, while continually evaluating the success of current programs.
This role has a WFH option if you are outside the Minneapolis area.
Responsibilities
Develop and execute implementation plan for marketing programs or initiatives. Coordinate with internal or external partners to execute assigned programs/campaigns through the appropriate channels.
Create communication materials to support programs including new and existing offers and creatives for specific programs (B2B Financial Wellness, Alliances); act as member of cross functional teams while working across the organization to ensure alignment and integration.
Assist in the creation and maintenance of new and existing creative marketing offers for programs. Inclusive of both traditional and digital marketing channels.
Ensure all offers and creatives are approved by the appropriate internal and/or external departments or agencies.
Track and report program results.
Required Qualifications
3-5 years of marketing experience.
Strong project management skills with demonstrated ability to manage multiple priorities and deadlines.
Preferred Qualifications
Digital marketing experience
About Our Company
At Ameriprise Financial, we're not just in the business of helping clients with their financial goals - we also help our advisors and employees reach their true potential by embracing an inclusive and collaborative culture. We celebrate the unique qualities and reward the contributions of our talented, passionate employees. If you're motivated and want to work for a strong, ethical company that cares about you and your community, take the next step with Ameriprise Financial.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

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