PCMO Marketing Manager

Profile

Bangkok, Thailand

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

October 12, 2021

Business unit:

Downstream

Experience Level:

Experienced Professionals

Job Description:

Are you a Passionate Marketeer who seeks to delight PCMO (Passenger Car Model Oil) customers with unique, insights-based propositions implemented well to create demand and deliver more volume at higher value of Helix Brand? As PCMO Marketing Manager, you are going to be one of the key players in driving Thailand Ultimate Potential by driving volume and market share growth of “Helix” the biggest value brand of Shell Lubricants based on a ‘customer-centric’ approach. You will lead to generate insights into creating and developing brand strategy, roadmap and multiple year plan.

What's the role


Accountable to deliver Helix annual volume, brand health development (awareness, preference, trial, market share/usage, loyalty) and market share in Thailand PCMO market
Develop & implement Thailand Helix brand and PCMO strategy & vision, aligned to global strategy to deliver sustainable profit growth for PCMO ultimate potential, including ownership for 2025 Roadmap with up-to-date insights, market trends and opportunities
E2E ownership of the full 6Ps of marketing (Product, Portfolio, Proposition, Pack, Pricing, Promotion, Place, Promotion) for the brand/sector to reach consumers/customers in the most efficient and impactful way
Grow premium sales for Helix (and PCMO sector) faster than total and faster than the market to improve both premium mix, market share and overall profit growth
Accountable for Sales Promotion and Advertising budget planning, execution and return on investment leveraging advanced analytics and insights to plan and evaluate most efficient ways to reach target audience. This includes brand and marketing communications such as media, PR, digital, marketing programs & events, etc.
Enable the sales teams to implement proposition into the customers/markets through stakeholder engagement and consistent performance management
Manage agencies and vendors to effectively develop outsourced elements of the marketing mix, requiring marketing briefs, contract negotiations, project management, adherence to brand guidelines and timely delivery


What we need from you


Master’s degree in Business/Economics or relevant field and minimum 7 years of relevant work experience
Brand Management and Consumer & Trade Marketing background is strongly preferred, experience managing B2C/B2B marketing is a plus. FMCG experience is also welcomed.
Evidence of strong commercial acumen, experience capturing value and delivering impact and efficiency across marketing mix elements
Solution development and creative problem solving
Highly self-motivated and able to effectively manage self/time amongst many competing priorities
Good stakeholder engagement and communication skills and highly collaborative with cross functional globally and locally
Fluent in both Thai and English Communication skills including writing, speaking, and reading


COMPANY DESCRIPTION

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential.


We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply and we’ll take it from there.
We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.


A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.

Company info

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