Location
, Australia, Australia
Posted on
Feb 27, 2023
Profile
Come join a winning team! Here at Imprivata, youu2019ll see a dedicated group of professionals who care about improving healthcare. Our team thrives on collaboration and sharing ideas, whether in a cross-functional meeting or at one of our virtual team-building events.u00A0u00A0While we're diverse in our backgrounds and skills, we have much in common. A passion for our mission. A strong sense of integrity. A belief that we're making a positive impact and a commitment to having fun.u00A0u00A0We are seeking a Revenue Marketing Manager to join our Australia team.u00A0This role will have a direct impact on company revenue. Working closely with the regional sales team, you will architect, execute and manage regional marketing programs that support Imprivata sales teams in APAC. This will include evaluating the results of various marketing campaigns, coordinating initiatives across a variety of channels and tactics making sure they align with marketing and business goals.u00A0u00A0This role requires strong communication and negotiation skills, an ability to understand and analyse trends, and a deep understanding of the wide variety of marketing channels and tactics. This could include email marketing, webinars, virtual and in-person event planning, telemarketing, ABM programs, online advertising and syndication, social media and more.u00A0u00A0Duties and ResponsibilitiesBuild strategic marketing programs to support specific marketing objectives (leads, MQLs, SQLs) across different channels and segments in support of our overall strategic marketing plan.Work closely with sales, marketing and channel teams as well as channel and technology partners and third parties to successfully architect and execute approved marketing campaigns and activities.Market through various channels and segment databases working with large data sets.Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.Partner with creative teams, other internal stakeholders, and external agencies and vendors.Budget management - establish, own and ensure regional marketing spend is kept up to date and within the approved budget.Work with Marketing Operations team to build and report on marketing campaigns in Marketo, Salesforce.com and other tools.Develop, support and evaluate co-marketing plans and activities with select partners.Organise and manage regional end user and partner events. Track and report on the effectiveness of each.Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.Required Qualifications5-8 yearsu2019 experience working in Field Marketing / Digital Marketing / similar marketing function in B2B technology (within Healthcare is a PLUS).u00A0Experience building complex marketing programs and reporting on the resultsu00A0u00A0Experience in end-to-end marketing, including the buyeru2019s journey, campaign creation and execution, lifecycle stage optimisation tactics and sales acceleration.u00A0Experience working with multiple regions across international markets. Appreciation of regional differences and a sensitivity to the diverse cultures that exist.u00A0u00A0Experience managing channel marketing programsu00A0Exposure to digital and direct response marketingu00A0u00A0Competence as a creative thinker with an eye for great emails and landing pagesu00A0u00A0Proficient with marketing applications, e.g., marketing database, campaign management, email execution tools. (Marketo, SFDC, Uncommon Logic, On24, Google Analytics)u00A0Ability to manage program budgetsu00A0u00A0Strong project management and negotiation skillsu00A0u00A0Strong problem-solving ability, including metrics-driven thinkingu00A0u00A0Ability to travel as necessaryu00A0u00A0Bacheloru2019s Degree or equivalent experienceu00A0u00A0Working Conditions:u00A0Indoor Office Environmentu00A0Physical Requirements:u00A0This role is regularly required to walk, climb stairs, stand, sit, talk, hear, and use hands and fingers to operate a computer and telephoneu00A0At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!u00A0u00A0Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.u00A0u00A0#LI-Remote
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