Strategic Marketing Manager Bitumen B2B m/f/d

Profile

123145BR

Job Title:

Strategic Marketing Manager Bitumen B2B (m/f/d)

No. of Positions:

1

Job Description:

You are an experienced B2B marketer with ambitions to develop strategic relations and create innovative customer offers?

With Shell Bitumen you can enhance your commercial skill-set by creating end-to-end value in close collaboration with business development and sales.

Where you fit in

With more than 1 million direct and indirect customers in 150 countries Shell Global Commercial moves the world. We are the world’s biggest Lubricants business, ranked no. 1 in the industry for 11 consecutive years; we refuel a plane every 14 seconds, bringing more people together around the world; and we are the largest international marketer of Bitumen. The primary use of Bitumen being in road construction, every day 450km of roads are paved with our Shell Bitumen products.

What’s the role?

In this role you will join Shell Bitumen’s international team of Marketing Specialists and closely collaborate with the local sales and logistics organisation as well as overall business development. You will be responsible for all marketing activities of shell Bitumen in the DACH cluster, central/eastern Europe and the Nordics (including 2 business travels per month).

Being at the heart of internal and external business relations you will have the opportunity to develop a strategic vision for Shell Bitumen marketing activation initiatives, offering cleaner bitumen solutions to our customers.

Your key activities in this role are:


Marketing: Development of differentiated offer (CVP) through market insights and well-defined project plans for soft and commercial launch incl. customer testing and media planning
Advocacy: Articulation of long-term ambitions through local engagements/conferences and publication of editorials/case studies on premium and sustainable portfolio
Sustainability: Promotion of bundled offers tailored to societal needs like air quality and recycling opportunities with special focus on premium product growth and new product launches (like Bitumen FreshAir.


Auto req ID:

123145BR

Skillpool:

Commercial Business to Business (B2B)

Country of Work Location:

Germany

Employment Type:

Full Time

Company Description:

Shell is a global group of energy companies with more than 85,000 employees in 70 countries. Our aim is to help meet the world's growing demand for energy in a responsible way by providing more and cleaner energy solutions.

Shell ’s presence in Germany stretches back over a hundred years. Around 3,500 members of staff ensure that each day over a million motorists can fill up at Shell service stations in Germany, airlines are supplied with aviation fuel, shipping companies with marine lubricants, and industrial customers with petrochemicals or natural gas , for example. Shell is engaged in the production of oil and gas and operates Germany’s largest refinery in Cologne for processing crude oil . The Shell Technology Centre in Hamburg is one of the leading Research & Development facilities within the international Shell group. Here you can find out more about our operations in Germany.

An innovative place to work

There’s never been a more exciting time to work at **MEMBERS ONLY**SIGN UP NOW***. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…


We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply and we’ll take it from there.
We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.


We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

Disclaimer:

Please note: We occasionally amend or withdraw jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/ Group companies around the world.

The Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with . Anyone who demands such a fee is not an authorised representative and you are strongly advised to refuse any such demand.

is an Equal Opportunity Employer.

Work Location:

Hamburg - Pentahof

Requirements:

What we need from you

As this role offers a wide variety of strategic communications and senior stakeholder management, we are looking for an experienced B2B marketer with a commercial mind-set to help our business grow. Therefore, the following skill-set will help you to succeed in the application as well as on the job:


Bachelor’s/Master’s degree in commercial or technical discipline
Work experience in B2B marketing; sales and business development experience are a plus
Proven track record of managing diverse stakeholders, e.g. customers, media agencies, local authorities etc.
Strong analytical skills incl. Excel tools for financial and sales monitoring
Fluency in German and English language (B2 level)
Being a self-starter, prioritising workstreams according to potential business impact


City, State (if applicable):

Hamburg

Company info

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