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Job Details

Sr. Director of Marketing RamseyTrusted

Location
Nashville, TN, United States

Posted on
Apr 16, 2023

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Onsite Work Only: Franklin, TN - Flex Schedule Options AvailableRamseyTrusted is one of our business units that helps our fans get things done the Ramsey way! We connect our fans to providers they can trust with their biggest life decisions. RamseyTrusted Protections comes alongside by helping our fans have their defensive plan for their life insurance, home/auto insurance, wills, identity theft protection, health insurance and long term care in place. Our team stands for excellence. We’re on a mission to create powerful experiences that show that the Ramsey way is the best way, and we’re hiring a Senior Director of Marketing, RamseyTrusted Protections to lead the marketing of these programs. If this sounds exciting, please continue reading.The Senior Director of Marketing will provide leadership within the Marketing team that supports RamseyTrusted Protections. We are looking for an experienced marketing leader who knows how to leverage Performance Marketing to drive sustainable business growth. The Senior Director of Marketing will implement and manage both online and offline marketing programs that will enable the business to meet consumer acquisition targets, sales, margin, and overall goal achievement. He/She will build strategies and oversee optimization and measurement of consumer acquisition, cross-sell initiatives, and remarketing in order to deliver incremental sales, and enable consumer loyalty.The ideal candidate will lead a team of 12 that will develop omni-channel digital strategies to support the growth of Protections and also lead the efforts in the utilization of data-driven methodology, analyses, and measurement in order to improve the effectiveness of all marketing channels. What Winning Looks Like:• Oversee all marketing initiatives, strategy and execution for the Protections business.• Drive the overall B2B and B2C marketing funnels.• Identify growth opportunities and drive channel optimization, building a culture of innovation and data driven experimentation. • Analyze campaign performance data and provide actionable insights to inform future marketing decisions and make quick decisions to pivot when needed.• Utilize qualitative and quantitative feedback data and analysis to establish credibility for new products/content in the marketplace. • Oversee the development of marketing campaigns across various channels, including paid search, social media and email marketing. Plus, proactively identify opportunities to connect fans to the next right Ramsey experience. • Commit to industry standards and is recognized as an expert in the marketing industry.• Ensure that the company’s values and purpose are at the forefront in all we do.• Provide leadership to the Organization, carrying a strong presence with the executive team and taking a collaborative approach with the executive leaders to drive key consumer marketing initiatives. Knows when to be firm and when to be flexible. Able to hold multiple perspectives and find win-win solutions.• Empower your team to identify opportunities and help remove blockers that hinder success. • Lead with a servant leadership style, creating a trusting environment. Provides vision, strategy and clarity to the team.Skills/Qualifications:• Bachelor’s degree in Marketing preferred• 10 years of progressive experience in performance and omni-channel marketing with a focus on customer acquisition and revenue growth. • Has executive-level digital marketing experience leading a multimillion-dollar national brandwith a strong understanding of digital media, customers, and competitors in order to target needs and drive sales. • Proven track record of developing and executing successful performance marketing strategies that drive ROI. • Strong analytical skills and experience with data-driven decision making; has deepexperience with context switching.• Confidence presenting to senior-level executives and clients.• Experience leading and growing a marketing team.• An individual with exceptional presence, emotional maturity and a proven track record of delivering results.• Always in tune with the “pulse” or the organization; a demonstrated track record of influencing, listening, building trust and affecting change.• Collaborative business partner. Ability to build strong, open working relationships characterized by mutual respect.• Bold, humble, self-aware, smart and confident servant leader who seeks the betterment of the team and organization at large versus themselves.It's a calling, and we're on a mission to change lives. Join the crusade! Apply now.EOE, including disability/vets

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