Location
Utrecht, UTRECHT, Netherlands, Netherlands
Posted on
Jun 11, 2020
Profile
Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.
Join us and make a difference. We hire the best people and provide them with a work environment that places a premium on diversity, integrity, collaboration and personal development. Through a culture of inclusion, we create a better, more productive work environment. We believe that the diverse experiences and perspectives of all our employees help to drive innovation and transformative business results.
Within the Business Unit Innovative Medicines we are looking for a commercial talent for the position of
Product Manager cardiovascular, Multi-Channel Management
In this role, you are responsible for leading the marketing activities with the focus on fully integrated Multi channel strategy on Eliquis and Direct Orals Anti-coagulants (DOAC's).
The landscape of anticoagulant care in the Netherlands is rapidly changing. The change is due to the increased upcoming of the class of DOAC'S to which Eliquis belongs. This restructure involves adaption by multiple stakeholders f.i.; physicians, health care organizations, pharmacists, thrombosis clinics, health insurance companies, government and patient organizations.
We need a product manager that can further lead the eliquis team through innovative ways of creating touch points with customers and with that establish an optimal customer journey. You will be working closely together with the other product managers and multichannel managers within the Alliance. We need you to be an expert in translating innovative ways of approaching our customers to our customer facing teams and be the advocate of an integrated multi-channel approach in order to further improve Key Account Management.
The Eliquis team is a strong and highly professional operating BMS-team and Alliance- team. We foster entrepreneurship, discussion, and difference in insights, humor, respect and fun. We are a high performing hard working team where giving and receiving feedback is highly recommended. We feel intrinsically motivated to improve the anti-coagulant care for patients in the Netherlands, and we are and will be successful on that.
The cardiovascular team is part of the Business Unit Innovative Medicines NL. You will report directly to the Business Unit Director.
Key responsibilities
Develop and implement a fully integrated multichannel strategy
increase our points of contact with customers
share content
optimize current digital strategy and activities
in close collaboration with the multichannel marketer of our Alliance partner
Develop impactful and persuasive marketing and communication strategies towards the target audience (physicians, consumers, payers and other stakeholders).
Establish and implement a national cross-functional digital commercialization plan in close collaboration with other CV marketer, Sales, Medical Affairs, Regulatory Affairs and Market Access
Establish strong working relationships with key customers (HCP, and HCO organizations)
Seek in-depth information from customers in order to thoroughly understand their needs (cardiologist, general practitioners, VKA clinics, education platforms etc.)
Work in accordance to BMS processes and procedures regarding digital marketing
Share state of the art digital possibilities with internal stakeholders in order to innovate and speed up above mentioned processes and procedures.
Increase internal multichannel and digital capabilities
Desired experience and skills
Master or bachelor in science
Proven capabilities by education or experience in digital and IT
Technical IT skillset, experienced in working with different IT systems
Experienced and proven track record in developing and implementing a multi-channel marketing strategy with focus on customer journey and customer satisfaction
Enthusiasm, positive energy and a can-do mindset
Demonstrates accountability and ability to work autonomously
Flexible team-player who is able to lead the team through change
Clear, logical and concise communication in a variety of settings
Ability to work effectively in complex matrix and changing environment with strict regulations
Experience with developing and implementing a commercial plan (i.e. territory plan, marketing plan)
Understanding of the promotional mix integration
Excellent (verbal & written) communication skills, ability to adapt communication style and content to a wide variety of audiences
Fluent in Dutch and English language (verbal and written)
Bristol-Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.
Company: Bristol-Myers Squibb
Req Number: R1526543_EN
Updated: 2020-06-11 00:00:00.000 UTC
Location: Utrecht,Netherlands
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
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