Sr. Manager Brand Marketing

Profile

**MEMBERS ONLY**SIGN UP NOW***. brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at **MEMBERS ONLY**SIGN UP NOW***..

Job Summary

This highly strategic role is responsible for shaping and growing the FreeWheel brand, including setting the direction based on competitive and market trends, and developing new brand campaigns based on research data about how to best position and differentiate FreeWheel. In addition to managing FreeWheel Council (FreeWheel's customer advisory board), this role is responsible for developing the key thought leadership themes that the editorial team will produce to drive awareness and engagement with the brand. This highly visible role is a critical liaison with external agencies, product and demand generation teams, and the communications team to ensure consistent messaging and positioning.

Job Description

Core Responsibilities


Tracks and summarizes insights about key marketplace & competitive trends, and other implications from industry research. Uses these insights to help shape branding recommendations. Develops and maintains demographic and other market data as needed to support marketing goals.

Determines brand themes, positioning, and differentiation for externally focused ad campaigns. Collaborates with media planning team to shape the right media plan to reach those audiences; works closely with design team (and external agencies) to execute the creative.

Creates and manages a summary of top content & thought leadership themes that the brand should develop based on client feedback (Councils, sales feedback), editorial trends, product priorities, research insights and PR. Interfaces across the **MEMBERS ONLY**SIGN UP NOW***. organization to generate ideas, align priorities, and assign ownership.

Aligns thought leadership themes with overall brand themes so that they all ladder up into one integrated brand strategy, and drives overarching theme alignment with campaigns, events and other marketing tactics.

Working with the FreeWheel sales leads, manages the FreeWheel Council including creating the optimal meeting formats and agendas, recruiting new members, re-engaging existing ones, and driving **MEMBERS ONLY**SIGN UP NOW***. executive participation. Collaborates closely with events team to stage meetings successfully, including developing presentations.

Collaborates with Demand Generation team to update website landing pages and develop extensions of brand campaigns appropriate to demand generation objectives.

Recruits customers for Case Studies, including developing compelling stories, and coordinating filming/production with the creative team. Collaborates with sales development to develop go to market plan, and social media team to develop distribution strategies.

Project manages all brand initiatives including launching ad campaigns, websites, Council events, and swag. Provides clarity of timing, roles and KPIs.

Event messaging/design collaboration

Consult/Liase with Employment Brand Manager on campaign to set context for upcoming campaigns and messaging.

Tracks and manages marketing budget for forecasting and expense management.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned.


Requirements:


6-9 years prior experience in the media, advertising, or advertising technology industries

Brand or product marketing experience, and ideally some exposure to demand generation, content marketing, and/or communications

Creative thinker and a good writer

Intellectually curious; interested in learning new trends, technologies, industries


Employees at all levels are expected to:


Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.


Disclaimer:


This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.

**MEMBERS ONLY**SIGN UP NOW***. is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, **MEMBERS ONLY**SIGN UP NOW***. also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years

Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (****on our careers site for more details.

Company info

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