Insight Marketing Manager-Human Capital

Profile

Aon is looking for an Insight Marketing ManagerAs part of an industry-leading team, you will help improve results for our clients by delivering innovative and effective solutions supporting Human Capital Solutions. This individual-contributor position will manage programs, collaborators, and interfaces. It will report directly to the CMO for Insights Human Capital Solutions.Your impact as an Insight Marketing ManagerAon’s Insight Marketing team drives global thought leadership, content and capability by buyer type, and aligns to four areas of client need, to expand the firm’s addressable market and increase understanding of its capabilities and expertise.Insight Marketing operates across all of Aon’s solution lines – Commercial Risk, Health, Human Capital Solutions, Reinsurance and Wealth – and creates specific insight programs that tell the story of the challenges and opportunities facing buyers and prospects, the Aon United solutions in response and the ultimate benefits to clients to project and growth their organizations. Insight Marketing works in close collaboration with Growth Marketing to deliver robust thought leadership and content while aligning with regional growth priorities.The Insight Marketing Manager for our solution lines will be a crucial member of the Marketing & Communications team who will directly collaborate closely with senior business leaders on key priorities, capabilities, innovations and products to create assets and programs that position the firm for success.Working closely with colleagues across the function including Growth Marketing, the Centers of Excellence: Campaign Planning & Analytics, Communications & Content, Events & Partnerships, Brand Strategy, Digital Marketing and Marketing Operations will enable the firm to deliver aligned and consistent Aon United programs that drive overall market position and client experience.Job Responsibilities:Work with the solution line CMO and aligned solution line leaders on agreed key priorities and areas of client need to drive thought leadership, content and capabilities of innovation and key core productsCollaborate closely with business leaders to understand priorities based on client need and to develop messaging based on unique personasDrive the product, content and capabilities marketing of priorities and new innovations, based on buyer type and the four areas of client needs by delivering: thought leadership, presentations, web content, colleague guides, webinars, generic content, blogs, etcCollaborate across Solution Line CMOs to optimize Aon United Insight across buyer typesCollaborate with Growth Marketing to deliver robust thought leadership and content while aligning with regional growth prioritiesWork in conjunction with the Centers of Excellence to deliver programsWork with Global Campaign Leaders and Enterprise Client CMO to ensure alignment to specific target segments for campaigns and programsWork with the CMO and Global Campaign Leaders to articulate specific priorities across solutions, segments, industries, regions and countries so these solutions can be mapped to buyers’ needs. Furthermore, develop messaging and solution points of differentiation for key buyer typesTrack effectiveness of programsExperience & Competencies:A graduate with 10 years of professional B2B and marketing communications experience preferredDemonstrated success influencing C-level executives and cross-functional leaders in a complex, matrixed environmentDemonstrated skills in messaging and positioning offeringsStrong project management and organizational skills with the ability to implement programs with speed, accuracy and efficiencyWe offer youA driven total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.Our Colleague Experience:From helping clients gain access to capital after natural disasters, to creating access to health care and retirement for millions, Aon colleagues improve results for our clients, communities, and each other every day. They make a difference, work with the best, own their potential, and value one another. This is the Aon Colleague Experience, defining what it means to work at Aon and realizing our vision of enhancing human and economic possibility. To learn more visit Aon Colleague Experience.About Aon:Aon plc (NYSE:AON) is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries improve results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.Aon provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, or domestic partner status. Aon is committed to a diverse workforce and is an affirmative action employer.#LI-AB1#USA_IND 2508346,qualifications:UNAVAILABLE,responsibilities:Aon is looking for an Insight Marketing ManagerAs part of an industry-leading team, you will help improve results for our clients by delivering innovative and effective solutions supporting Human Capital Solutions. This individual-contributor position will manage programs, collaborators, and interfaces. It will report directly to the CMO for Insights Human Capital Solutions.Your impact as an Insight Marketing ManagerAon’s Insight Marketing team drives global thought leadership, content and capability by buyer type, and aligns to four areas of client need, to expand the firm’s addressable market and increase understanding of its capabilities and expertise.Insight Marketing operates across all of Aon’s solution lines – Commercial Risk, Health, Human Capital Solutions, Reinsurance and Wealth – and creates specific insight programs that tell the story of the challenges and opportunities facing buyers and prospects, the Aon United solutions in response and the ultimate benefits to clients to project and growth their organizations. Insight Marketing works in close collaboration with Growth Marketing to deliver robust thought leadership and content while aligning with regional growth priorities.The Insight Marketing Manager for our solution lines will be a crucial member of the Marketing & Communications team who will directly collaborate closely with senior business leaders on key priorities, capabilities, innovations and products to create assets and programs that position the firm for success.Working closely with colleagues across the function including Growth Marketing, the Centers of Excellence: Campaign Planning & Analytics, Communications & Content, Events & Partnerships, Brand Strategy, Digital Marketing and Marketing Operations will enable the firm to deliver aligned and consistent Aon United programs that drive overall market position and client experience.Job Responsibilities:Work with the solution line CMO and aligned solution line leaders on agreed key priorities and areas of client need to drive thought leadership, content and capabilities of innovation and key core productsCollaborate closely with business leaders to understand priorities based on client need and to develop messaging based on unique personasDrive the product, content and capabilities marketing of priorities and new innovations, based on buyer type and the four areas of client needs by delivering: thought leadership, presentations, web content, colleague guides, webinars, generic content, blogs, etcCollaborate across Solution Line CMOs to optimize Aon United Insight across buyer typesCollaborate with Growth Marketing to deliver robust thought leadership and content while aligning with regional growth prioritiesWork in conjunction with the Centers of Excellence to deliver programsWork with Global Campaign Leaders and Enterprise Client CMO to ensure alignment to specific target segments for campaigns and programsWork with the CMO and Global Campaign Leaders to articulate specific priorities across solutions, segments, industries, regions and countries so these solutions can be mapped to buyers’ needs. Furthermore, develop messaging and solution points of differentiation for key buyer typesTrack effectiveness of programsExperience & Competencies:A graduate with 10 years of professional B2B and marketing communications experience preferredDemonstrated success influencing C-level executives and cross-functional leaders in a complex, matrixed environmentDemonstrated skills in messaging and positioning offeringsStrong project management and organizational skills with the ability to implement programs with speed, accuracy and efficiencyWe offer youA driven total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.Our Colleague Experience:From helping clients gain access to capital after natural disasters, to creating access to health care and retirement for millions, Aon colleagues improve results for our clients, communities, and each other every day. They make a difference, work with the best, own their potential, and value one another. This is the Aon Colleague Experience, defining what it means to work at Aon and realizing our vision of enhancing human and economic possibility. To learn more visit Aon Colleague Experience.About Aon:Aon plc (NYSE:AON) is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries improve results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.Aon provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, or domestic partner status. Aon is committed to a diverse workforce and is an affirmative action employer.#LI-AB1#USA_IND,skills:UNAVAILABLE,workHours:UNAVAILABLE,jobBenefits:UNAVAILABLE,datePosted:2022-05-17T02:59:00 0000,employmentType:FULL_TIME,educationRequirements:UNAVAILABLE,salaryCurrency:USD,baseSalary:{@type:MonetaryAmount,currency:USD,value:{@type:QuantitativeValue,value:0,minValue:0,maxValue:0,unitText:YEAR}},validThrough:2023-05-17T03:34:17.000Z,industry:UNAVAILABLE,hiringOrganization:{@type:Organization,name:Aon Corporation,sameAs:****E Randolph,postalCode:60601,addressCountry:United States}}}

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