Senior Director Market Merchandising

Profile

About **MEMBERS ONLY**SIGN UP NOW***.. 

PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER brands. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That’s the Power of PVH.

About Tommy Hilfiger

Tommy Hilfiger, which was acquired by **MEMBERS ONLY**SIGN UP NOW***.. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.

Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups and is recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Team
The Tommy Jeans Label  is one of the main business drivers within Tommy Hilfiger Europe. Based in the Amsterdam European HQ, the team is split into sub teams: Design, Production, Sourcing & Development, Buying & Planning and Product Merchandising & Market Merchandising.

These teams work together in an informal setting to create superbly styled and high-end quality products for the European consumer base. Tommy Jeans presents 4 collections per year (Spring, Summer, Fall and Winter) as well as an active Capsules and Collaborations (TJ LAB)  calendar through the year.

Position Description and responsibilities:

Strategy & Leadership in TJ

• Develop a Marketplace strategy
• Dimentionalize market thru segmentation and distribution                      
• Develop a digital strategy
• Develop Brick & Mortar strategy
• Identify growth strategy & opportunities with Markets
• Bring our Concepts to Consumers
• Participate in cross divisional project related to strategic impact and provide inputs for key presentations.

Market feedback

• Gain understanding of the Market trends (Product and consumer trends) and performance by actively collecting and combining information & insights in order to come up with the right product mix for key markets – Foresighting - Hinsighting
• Built network & relationship with Key image stores and KA
• Become an expert on the market and the consumer
• Translate market demand and trends information to the divisional team - market product feedback, special requests, sell through information
• Work with the Planning Manager on all pre-market buying commitments and projections
• Analyze sales per door (account) and per product category. Continually identify and analyze opportunities and threats in each country/market.
• Identify NOS growth opportunities and Direct sales / seasonal needs.

Consumer, Assortment & Segmentation:

• Segmentation
• Define consumer profile per key account type
• Competitive landscape per key account type
• Product assortment per key account type
• Assortment (Tiering) recommendation
• Marketplace adjustments (SMUs)
• Guide Execution in the marketplace (C2C)

Market Support & Coaching

• Think and act as a Division & Brand  Ambassador
• Become the Key contact to the Markets
• Ensure product strategies are being communicated to the relevant markets and ensure launches are correctly supported, For instance, Lead the seasonal Go-to-Market process, inclusive of Train-the-Trainer and Market Launch presentations, sales tools, and Digital Asset creation – in ensuring all Divisional and Product strategies are communicated clearly and effectively. 

• Provide ongoing support to the Markets during the season, participating in key account selling appointments and visiting the countries to obtain their feedback about the collection
• Work with the team on development of effective sales tools
• Become a partner with the Markets  - Serve as the key TJ liason with all Global Markets; work with Market counterparts in identifying growth opportunities and translating them into concrete  strategies.
• Serve as the key liaison to the Omnichannel / DTC Teams in ensuring a clear, cohesive, and accurate translation of long-term label/gender positioning and initiatives. (e.g. within B&M, .com, etc.)  
• Work with our in-house marketing team in defining appropriate activities with selected customers

Drive an effective organization with best in class leadership behavior:

• Lead & Inspire TJ Market Merch Team
• Communicate Vision & strategy clearly
• Manage effective meetings
• Drive fast and clear decision making
• Hit deadlines and set up team and cross functional teams for success
• Lead employee engagement by example.
• Staff most suitable persons in direct report positions in alignment with HR.
• Set personal objectives, guidelines and assess all direct reports.
• Develop functional and social skills of direct reports on and off the job.
• Manage all reports as an integrated team by setting objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces.
• Protect the work-life-balance of the team
• Implement Job coaching, career development, and unlock talents thru growth mindset and personal empowerment.
• Identify and prepare talents in the Division for career progression within the TH organization.
• Act as a role model in compliance with the relevant laws and regulations as well as the TH / PVH values and other internal policies

The Ideal Candidate:

This individual needs to be highly collaborative and an effective influencer. Also someone who can drive a complex project to conclusion in a matrix organization. Entrepreneurial mindset, solution oriented, innovative. Ability to also ‘get hands dirty’ and do the work hands-on with a lean team.

The ideal candidate should also bring:

• Extensive knowledge of segmentation concepts globally with Deep understanding of Tier 0/1 Commercial landscape is needed; ideally relationships with target retail partners is a plus.
• Excellent X-functional relationships - Talent for engaging with x functional teams - influential and negotiation skills and a can do, solution focused and open minded mindset.
• Inspire, coach and lead; set framework for performance and growth
• Strong communication skills
• Strategic minded with strong executional abilities
• Excellent presentation skills
• Lead change management
• Excellent English knowledge and fluent in another European language
• Min. 11 years of progressive experience in fashion on management/executive level
• Min. 8 years leadership of diverse & global teams in a matrix organization

• A bachelor/ master’s degree in Marketing, Business, Merchandising or Proven track record in Merchandising/Business leadership or marketing

What You Can Expect from Us:

• A company culture that fosters development, offering training and learning opportunities through our very own PVH University 
• An international environment which respects diversity, equality, and individuality 
• A monthly COVID-19 home- office budget
• A smart work program that empowers our associates to work from home in the Netherlands, within a flexible schedule 
• A beautiful state-of-the-art Campus awaiting you upon our return to the office