Location
New Orleans, LA, United States
Posted on
Dec 15, 2021
Profile
EVERFI is the leading education technology innovator that provides learners of all ages education for the real world through scalable digital learning platforms. Founded in 2008, EVERFI is fueled by its Software-as-a-Service (SaaS) subscription model and has certified millions of learners with thousands of partners across 50 states, Canada and Puerto Rico. EVERFI is an industry convener that builds Networks that tackle the toughest social issues. These Networks include the Prescription Drug Safety Network, Campus Prevention Network, and the Financial Capability Network. Some of America's leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, Advance Publications, Rethink Education and Rethink Impact. To learn more about EVERFI visit everfi.com
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@EVERFI.
The Senior Manager of Digital Marketing leads the strategy for lead acquisition programs, brand campaigns, and digital activities across the EVERFI’s online platforms, and is responsible for bringing to life the digital marketing strategy to deliver against key performance indicators (KPIs) and business goals. The Senior Manager works in close collaboration with internal teams to understand and recommend how internal workflows should align to marketing strategies in term generating awareness, bringing new leads, increasing user engagement, and actively moving users through the funnel. In this capacity, the Senior Manager also defines key metrics to measure channel effectiveness and optimize paid efforts to deliver return on investment (ROI), and act as a change agent across stakeholders to implement optimizations and best practices.
Responsibilities
Evaluate, direct, and manage agencies to deliver against business goals, return on investment (ROI), and defined key performance indicators (KPIs), including convening biannual performance reviews and strategic check-ins to ensure ongoing alignment and value
Oversee digital campaign channels and performance, including but not limited to Google Adwords, Bing Ads, and social platforms like Facebook, LinkedIn, and Youtube
Create successful, repeatable campaign strategies in partnership with Marketing teams, including targeting recommendations, channel distribution, and post-lead acquisition workflow to drive optimal conversion rates, meetings, and pipeline
Forecast results/targets utilizing real-time platform and Customer Relationship Management system (CRM) data to assist internal teams with budget allocation and strategic planning
Prepare and report in a regular cadence performance for campaigns, channels, KPIs, and business goals and highlight key areas of importance and recommended optimizations
Establish and maintain a testing strategy across all properties, including ad creative, landing pages, lead conversion points, to prove hypotheses and scale improvements, learnings across marketing teams
Manage various campaign requests in a timely manner across marketing stakeholders, including agency timelines, review coordination, and performance reporting
Make recommendations on the ongoing website strategy, including technical and content recommendations, to improve SEO, user experience, and lead conversion
Support internal teams with the delivery of acquisition and business goals
Oversee and maintain the web analytics reporting platforms to track and report KPIs, competitor activity, and trends (Google Analytics, Moz, Google Search Console)
Lead and direct agencies to deliver against ongoing and emerging keyword strategy across EVERFI’s priority business lines
Maintain a deep understanding of the competitive landscape across EVERFI’s business lines to identify gaps and take advantage of opportunities
Uncover new opportunities to acquire customers efficiently and at scale through digital marketing channels, domestically and internationally
Develop and define metrics, procedures, and workflows in collaboration with applicable stakeholders to launch campaigns, track performance, and drive efficiency
Iterate on, uphold, and train marketing teams on marketing standard processes and methodologies to optimize campaign and business results
Teach and share best practices with Marketing teams to develop and launch end-to-end campaigns and programs that are tested, proven and scalable.
Benchmark current marketing activities, practices, performance, and develop a long-term strategy and associated recommendations for continual improvement.
Other job-related duties as assigned.
Skills, Experience and Qualifications
Bachelor degree in Marketing, Marketing Analytics, Business preferred; or an equivalent combination of education and experience
A minimum of 8 years of digital marketing experience;
agency experience highly preferred
A minimum of 3 years experience in a B2B marketing environment
Experience working in or with digital marketing agencies
Hands-on experience with Google AdWords, Facebook, and LinkedIn
Experience translating campaign goals to multi-channel, digital strategy targeting key personas
Strong collaboration and leadership skills, with the ability to work cross functionally and bring alignment amongst stakeholders
Advanced analytical and storytelling skills
Advanced knowledge of search engine marketing, website design, user experience, and SEO best practices
Experience reporting on marketing performance, and communicating marketing insights that impact sales outcomes
Strong project management skills and ability to manage competing priorities and deadlines
Proficient with Google Analytics and other web analytics reporting platforms
Strong written, verbal communications and presentation skills
Experience with ad and content syndication platforms preferred (i.e. Youtube, Bing Ads, or ABM-providers)
Experience with marketing automation and CRM platforms preferred (i.e. Marketo, Salesforce, Drift)
Demand generation or customer lifecycle marketing support experience preferred
Work-life, Culture, & Perks:
Competitive base salary and bonus potential
Comprehensive health care and excellent parental leave benefits
Flexible PTO and generous holiday schedule
Fitness program membership discounts
Casual work environment and great office location
Annual company-wide retreat
Opportunity to work with talented people who have fun in the workplace
EVERFI appreciates your interest in our company as a place of employment. It is EVERFI policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. EVERFI will provide reasonable accommodations to qualified individuals with disabilities.
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