Digital Communications Manager for Shell Motorsport Partnerships

Profile

, Philippines

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

January 15, 2021

Business unit:

Experience Level:

Experienced Professionals

Job Description:

Shell is an active partner in Motorsport for more than 100 years and has a long-lasting commitment to the progress and innovations in the sport (Formula 1, Formula E and several more). Shell developed strong partnerships throughout the years: Ferrari, Nissan, Ducati, BMW and Hyundai. Our products getting developed, tested and used by the most and best teams in the world. The motorsport partnership portfolio aims to reflect the energy transition journey Shell is on and the ability to offer cleaner energy solutions.

JOB DESCRIPTION

What’s the role?

You will be developing and leading the digital communications strategy working with the various Strategic Partnership managers delivering strong digital communications plans. You will work with some of the most value brands in the world (e.g. Ferrari) to develop story telling opportunities. You will work with the PR, Media and digital agencies delivering our plans.

OBJECTIVES AND RESPONSIBILITIES:


Develop Digital Communications Strategy


• Develop digital communications strategy that is based on data driven insights

• Identify opportunities to integrate with other functions to drive insights and value (e.g. loyalty)

• Work with PR, Media and digital communications agency to deliver content plan and assets


Social Media – Community Management


• Build an active and engaged Shell Motorsports community that is passionate about Shell’s heritage in Motorsports, its diverse partnerships portfolio, and commitment to the energy transition

• Keep our audiences informed on the day to day news from our partners

• Onboard and oversee delivery via social media agency


Original Content Creation


• Deliver a balanced content strategy that reflects Shell’s diverse partnerships portfolio:

• Produce original content (e.g. one-offs and series) that is entertaining, engaging and informative with regards to Shell, its partnerships, its evolving brand purpose, and solutions.

• Leverage partnership comms assets

• Encourage cross-partnership activations

• Deliver additional content assets at key races / Shell moments outside motorsports


Global and Local Content Creation Support


• Support brands and products with global and local campaign requests

• Encourage Shell LOBs produce content that leverages partnership assets

• Advise agencies and production companies how best to showcase the partnerships

• Manage approvals with OEM partners


Content Distribution


• Ensure distribution of partnerships content in a timely and effective way either organically or via paid media.

• Coordinate asset production and further requirements from the hero content

• Utilize Shell Marketing Network to amplify content distribution locally

• Leverage partner channels (incl. Drivers) to expand reach.

• Connect with ER/PR to maximize value via earned reach.

• Improve customer journey thanks to additional tactics such as geofencing retargeting

• Contribute to business growth through lead generation and content/posts that link back to Shell products.

EXPERIENCE

• Strong experience with the development of social media strategies and articulation of those strategies with the wider marketing and communication objectives.

• Experience with digital analytics, with a demonstrated ability to package up complex data into actionable insights - the ability to tell the story behind the data.

• Experience in defining Social Media KPIs relevant to communication objectives and business outcomes.

• Understanding of advanced reporting tools: attribution, verification, frequency, etc.

• Managing social campaigns across a variety of technology platforms, inventory sources, and social ad formats, with an eye for hot and opportunity content that will delight consumers.

• Experience with all types of digital media (mobile, display, search, video, apps).

• Experience with real time monitoring of global digital/social media campaigns.

• Experience working with collaboratively with community managers.

SKILLS

• Ability to effectively operate within a fast-paced, constantly evolving, team environment.

• A champion of Social Media, truly passionate and enthusiastic for social and putting the consumer at the core of activation.

• A global citizen, with knowledge and experience of multiple markets, social media landscape and agile and nimble on the way to interact with markets.

• Possess a strong track record of managing multiple complex projects involving cross-functional teams, external relationships (clients, vendors).

• Ability to effectively influence and communicate with all levels of management.

• Excellent oral, written communication skills and attention to detail.

• Must be customer focused with demonstrated experience providing insight on customer behaviour.

• Degree or equivalent, in Marketing or a relevant discipline.

• Fluent in English. Other languages are welcome.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.

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