Email Marketing Manager

Profile

THE POSITION
The Email Marketing Manager will join an existing team of eight that drives execution of consumer relationship marketing efforts in order to generate revenue from the Email, Push and SMS Channels for various lines of LendingTree’s business. This role will contribute to the overall of CRM strategy and be responsible for driving daily results that contribute to long term strategic goals. The Email Marketing Manager has one direct report and may take on an additional direct report in 2021.
RESPONSIBILITIES
Hands-on development and deployment of a defined set of Email campaigns and in order to launch and optimize personalized customer communications.
Address customer pain points by maximizing partnerships with, and insights from, CX and Analytics teams.
Motivate, mentor and direct work to direct report(s) in support of team goals, and ensure that team is driving KPIs and OKRs.
Work within LendingTree’s CDP and ESP to set up campaigns, templates, audience segments and A/B testing,
Contribute to channel business strategy to improve overall customer experience and meet revenue targets.
Partner and collaborate with Product marketing teams to drive business growth through advised customer journeys.
Partner and collaborate with other Email Marketing Managers to improve the effectiveness and efficiency of the Email channel and associated workstreams.
Continual optimization of campaigns to increase effectiveness.
Track and analyze campaigns and journeys to inform iterative design constructs.
Work closely with:
Email Design/Dev team and Creative Design team develop copy and creative assets.
Data, Engineering and Tech teams as needed to create communication journeys.
Data Science and Analytics teams for Customer Models and Scoring
QUALIFICATIONS
Bachelor’s Degree in Marketing, Communications or related field.
4 years of work experience
2 years’ experience developing corporate-level email campaigns
1 year of leading with or without authority
Cross-functional worker with internal and external teams
A strong background in email marketing best practices
Highly organized and methodical with attention to detail
Strong organizational skills to effectively lead multiple projects at a time
Self-starter
Effective oral and written communication skills
Strong analytical skills
Familiarity with A/B testing and other marketing testing methodologies
NICE TO HAVES
Experience with Loyalty Programs
Sparkpost ESP Experience
Salesforce Marketing Cloud Experience
COMPANY
LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.
Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
What else you should know:
We’re a publicly-traded company (TREE).
We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.
We still make funny commercials.
CULTURE
We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).
Come work with us!
LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

Company info

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