Director Customer Retention IMC

Profile

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for managing, developing and directing strategic marketing communication and related campaigns to achieve subscriber and revenue goals. Develops and implements marketing communication strategies, campaigns and programs. Oversees multiple large-scale projects simultaneously. Provides leadership and direction for multiple functional areas. Manages professionals at manager, supervisor and professional levels. Ensures appropriate resources to achieve financial and business objectives. Influences, shapes and integrates strategy for functional area(s).

Job Description

Core Responsibilities

Formulates and implements strategic marketing communication strategies to advertise the Company's new and existing products or services across all media.

Collaborates with other departments and key Marketing personnel to define Company's brand and product positioning and ensures ongoing brand awareness and consistency in all creative materials.

Tracks and analyzes competitors' services, prices and messaging; synthesizes information to develop an integrated marketing strategy and course of action.

Provides guidance to Managers and Supervisors regarding content, design and production of all marketing materials including direct mail, brochures, web content, sales letters, flyers, newsletters, newspaper, radio and TV advertising and other projects.

Oversees compilation of marketing management reports. Manages and tracks budget(s); utilizes key financial and operational metrics to measure effectiveness of campaigns and programs.

Schedules and moderates periodic meetings with Marketing staff to review recent developments and plan/prioritize future activities.

Develops and effectively manages department and project budgets, reevaluating their appropriateness on an ongoing basis based upon strategic objectives.

Identifies corporate partners for participation in added-value and customer loyalty programs.

Drives advertising strategy across Marketing counterparts. Responsible for ongoing consensus building and alignment.

Partners with media services to develop relevant media plans for each marketing program to drive retention and acquisition.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned.

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com