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Job Details

Director HCP Marketing REGEN-COV

Company name
Regeneron Pharmaceuticals, Inc.

Sleepy Hollow, NY, United States

Employment Type

Manager, Marketing, Executive

Posted on
Sep 17, 2021

Valid Through
Dec 31, 2021

Apply for this job


Position Summary:

Director, Medical Education Marketing, will contribute to the success of REGEN-COVTM (casirivimab and imdevimab) and will report to the Executive Director, Marketing. This person will have primary responsibility to lead the development and implementation of the strategic and tactical plans/programs as it relates to Medical Education marketing for all Emergency Use Authorization and FDA approvals for REGEN-COVTM

Job Requirements:

Identifies strategic market opportunities and makes recommendations to support the growth of REGEN-COV across all indications from Emergency Use Authorization through FDA approvals.

Develops a comprehensive annual medical education plan and executes med ed initiatives/ programs for HCPs to support the brand’s strategic imperatives

Responsible for the development and execution of a Scientific Marketing Platform inclusive of all med ed peer to peer initiatives and programs: HCP speaker programs & trainings and peer to peer programs.

Manages and executes the commercial Annual Advisory Board Plan and meetings for the REGEN-COV Marketing team including alignment with the medical affairs team

Develops professional relationships and contacts with physician experts across primary care and specialists such as Oncology and Immunology.

Leads the development of, and works in close collaboration with the Patient Advocacy Lead, Medical Affairs and HCP Marketing leads to develop and execute HCP congress plans including: defining congress specific objectives, pre-convention meeting alignment, HCP congress activities and engagements, etc.

Works in close collaboration with Clinical, Med Affairs and Field Medical to ensure alignment with med ed strategic plans

Develops professional relationships and contacts with physician experts across primary care and specialists such as Oncology and Immunology.

Manage timelines and budgets in accordance with brand plan

Responsible for directing and monitoring all third party contractors and vendors

Required Skills and Abilities:

Experience in providing input into strategic medical planning and executing scientific marketing programs

Experience in leading and developing long range brand plans, budgets and forecasts

Experience managing congress and conference related marketing activities

Experience managing web/media activities; demonstrated ability deploying innovative print and digital media

Experience in working closely with all sales force counterparts and gaining insights for sales force needs

Experience tracking and managing budgets with finance counterparts

Strong interpersonal & presentation skills required

Demonstrated ability to deal with all levels of the organization

Must be willing to travel 25-30% (including weekend travel as needed)

Education and Experience:

Bachelor's Degree, MBA preferred

The ideal candidate must have a minimum 8-10 years of progressive experience in pharmaceutical marketing, brand strategy and execution.

Infectious disease, oncology/immunology/biologics experience a plus.

Company info

Regeneron Pharmaceuticals, Inc.
Website :

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